Inner Navigation by Erik Jonsson
Why we Get Lost in the World and How we Find Our Way

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Why are we so often disoriented when we come up from the subway?

Do we really walk in circles when we lose our bearings in the wilderness?

How -- and why -- do we get lost at all?

In this surprising, stimulating book, Erik Jonsson, a Swedish-born engineer who has spent a lifetime exploring navigation over every terrain, from the crowded cities of Europe to the emptiness of the desert, gives readers extraordinary new insights into the human way-finding system.

Written for the nonscientist, Inner Navigation explains the astonishing array of physical and psychological cues the brain uses to situate us in space and build its "cognitive maps" -- the subconscious maps it employs to organize landmarks. Humans, Jonsson explains, also possess an intuitive direction frame -- an internal compass -- that keeps these maps oriented (when it functions properly) and a dead-reckoning system that constantly updates our location on the map as we move through the world. Even the most cynical city-dweller will be amazed to learn how much of this innate sense we use every day as we travel across town or around the world.

Both a scientific and a human story, Inner Navigation contains a rich assortment of real-life insights and examples of the navigational challenges we all face, no matter where or how we live. It's a book that is as provocative to ponder as it is delightful to lose yourself in. Don't worry: Erik Jonsson will help you find your bearings.

About Erik Jonsson

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Born in Sweden in 1922, Erik Jonsson grew up using the foresBorn in Sweden in 1922, Erik Jonsson grew up using the forest as his navigation school. He moved with his family to Calit as his navigation school. He moved with his family to California in 1969. He lives in San Diego, California. fornia in 1969. He lives in San Diego, California. Business Week" has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including "The Design of Everyday Things", "The Invisible Computer" (MIT Press, 1998), "Emotional Design", and "The Design of Future Things".
Published May 29, 2010 by Scribner. 352 pages
Genres: Health, Fitness & Dieting, Education & Reference, Nature & Wildlife, Professional & Technical, Science & Math. Non-fiction

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