Innovation Masters by Miranda H. Ferrara
History's Best Examples of Business Transformation

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"Innovation Masters covers the best examples of successful businesses and/or business people that have incorporated or developed a new product, service or technology that help to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (who was successful in carving out new sales channels), Starbuck's (who successfully re-framed a product's relationship to its customer base), or IBM (who successfully shifted an entire company's strategy from providing products to services), will be highlighted.

About Miranda H. Ferrara

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Published June 30, 2012 by Gale Group. 404 pages
Genres: Business & Economics.

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