Insanely Great by Steven Levy
The Life and Times of Macintosh, the Computer that Changed Everything

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"Welcome to Mac" - with those words, a new era was born. January 1994 marks the tenth anniversary of this personal-computer breakthrough. A household word now, the Mac phenomenon marked a watershed point in techno-popular culture. The Macintosh pointed the way for all future machines - it raised the standard of what one could demand of a personal computer, raised the number of people who could master the use of a more capable, user-friendly one, and raised the stakes of what competing computer designers (like Bill Gates of then emerging Microsoft) could produce, sell and earn in the rapidly developing area of PC programming and research. It catapulted the computer industry into an uncharted territory, a mix of technics, economics and showbiz. The Mac became the nexus of all our futuristic dreams. Not unlike the Model T Ford or the first Apollo mission, it thrust the West and its technology into a new millennium. This is the story of the Mac.

About Steven Levy

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Steven Levy is a senior editor for "Newsweek." For ten years he wrote the "Iconoclast" column for "MacWorld" magazine. His previous books include "Hackers" & "Artificial Life.
Published January 16, 2012 by Viking Adult. 338 pages
Genres: Business & Economics, History, Computers & Technology, Science & Math, Education & Reference, Biographies & Memoirs. Non-fiction

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There, although Xerox overlooked the invention of the personal computer, Allan Kay wrote SmallTalk-- the simple operating system that would one day be embodied in the Mac--and conceived of the ``DynaBook,'' the inspiration for Apple's PowerBook and considered ever since the Grail of computer desi...

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Publishers Weekly

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the most important consumer product in the last half of the twentieth century: the Macintosh computer.'' Levy ( Hackers: Heroes of the Computer Revolution ) describes the travails that beset Apple, the company run by Steven Jobs that created the Mac--``dippy new-age culture,'' a ``mission from Go...

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The Independent

Still, he devotes far too little time to the marketing errors that unhinged Apple's quest for true greatness and dominance.

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