Insanely Simple
by Ken Segall
- Percentage of approved critics who have given this book a positive review.
Critic Rating
65%
Critic Reviews: 11
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- User rating from iDreamBooks & iTunes
Reader Rating
80%
Reader Ratings: 399
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Synopsis
An Apple insider reveals how the company's strategy and marketing are defined by its religious devotion to simplicity Apple's focus on simplicity is the core driver of its repeated success. It can be seen in the way Apple is structured, the way it innovates, and the way it speaks to its customers. Simplicity is a guideline, a work style, a goal, and a measuring stick.Segall played a key role in Apple's resurrection, working closely with Steve Jobs on... more
About Ken Segall
- All Critics: 11
- Positive: 8
- Negative: 3
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The Guardian | 1 Jul 2012
Insanely Simple should be required reading for any boss with a Byzantine organisation and a shrinking business.
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Cult of Mac | 25 Apr 2012
The book is somewhat larded down with a “Here’s how you, too, can be like Steve” angle that feels forced compared to Segall’s amiable storytelling style.
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Liberty Books | 7 Jul 2012
Which is why Insanely Simple works better as a profile (even if it’s a very limited profile) of Jobs, than as a business book that teaches you how to be successful.
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The Whole Earth Blog | 31 May 2012
Overall, Segall writes a solid narrative and I recommend the book to anyone who wished that Isaacson had highlighted more of Jobs’s business savvy.
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PC Advisor | 7 Jul 2012
Insanely Simple is a joy to read for all Apple fans, and inspiring for managers and marketers of businesses large and small.
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Shlok Vaidya | 26 Apr 2012
The one thing this book struggles with is, Ken’s passion for advertising selling product is on every page.
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Mac Stories | 26 Apr 2012
Insanely Simple may be “simpler” in terms of scope and chronological events, but it left me with a more complex, genuine necessity of reflecting more about Simplicity and its effects on Apple’s history than Isaacon’s book ever did.
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The Verge | 26 Apr 2012
As a kind of oral history of Apple's turnaround and a window into the Apple of the late 90s and early 2000s, Insanely Simple works.
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The Purposeful Reader
It shows how overcoming complexity helps those creating what you sell or those buying it to focus on what matters most.
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John Ashcroft | 4 Jul 2012
Never felt like a fly on the wall, taking a call at midnight but I get the obsession and it’s a cool read.
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Business Day | 5 Jun 2012
Like an art student seeking to learn from the deceptive simplicity of a Picasso, however, it never hurts to study the masters.
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