Inside Apple by Adam Lashinsky
How America's Most Admired--and Secretive--Company Really Works

76%

9 Critic Reviews

You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside.
-Giga Om

Synopsis

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.


 

About Adam Lashinsky

See more books from this Author
Lashinsky is a Senior Editor At Large for Fortune Magazine, where he covers technology and finance. He is also a Fox News contributor and frequent speaker and moderator. Prior to joining Fortune, Lashinsky was a columnist for TheStreet.com and the San Jose Mercury News. He lives in San Francisco with his wife and daughter.
 
Published January 25, 2012 by Business Plus. 234 pages
Genres: Business & Economics, Computers & Technology. Non-fiction
Bestseller Status:
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Peak Rank on Feb 12 2012
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Weeks as Bestseller
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Critic reviews for Inside Apple
All: 9 | Positive: 6 | Negative: 3

Kirkus

Below average
on Jan 15 2012

A thorough but flawed attempt to penetrate a corporate icon’s blank white shell.

Read Full Review of Inside Apple: How America's M... | See more reviews from Kirkus

LA Times

Below average
on Jan 29 2012

...the final chapters...ring hollow. There is little evidence that Jobs devoted himself to building a legacy with anything like the intensity he gave to creating his company's products.

Read Full Review of Inside Apple: How America's M... | See more reviews from LA Times

San Francisco Chronicle

Above average
on Jan 22 2012

For all its behind-the-scenes revelations, though, the most striking thing about "Inside Apple" turns out to be its pessimism.

Read Full Review of Inside Apple: How America's M...

Huntington News

Excellent
on Mar 07 2012

... "Inside Apple" reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

Read Full Review of Inside Apple: How America's M...

Small Business Trends

Good
on Feb 19 2012

He brings a writing style that borders between a novel, a history book and a news report.

Read Full Review of Inside Apple: How America's M...

Cult of Mac

Excellent
on Feb 04 2012

Inside Apple is a must-read for any self-professed Apple fan.

Read Full Review of Inside Apple: How America's M...

Technology Tell

Good
on Jan 26 2012

If Apple’s corporate culture is something that sparks your interest for whatever reason, Inside Apple by Adam Lashinsky is a book you’ll want to pick up and take the time to read.

Read Full Review of Inside Apple: How America's M...

Giga Om

Good
on Jan 23 2012

You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside.

Read Full Review of Inside Apple: How America's M...

Mac Stories

Excellent
on May 07 2011

...we highly recommend it as it’s a very interesting read and detailed take on Apple’s culture, Steve Jobs’ modus operandi and the way employees see the company from the inside.

Read Full Review of Inside Apple: How America's M...

Reader Rating for Inside Apple
75%

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rahul 1 May 2013

A must-read for all apple fans!