Inside Coca-Cola by Neville Isdell
A CEO's Life Story of Building the World's Most Popular Brand

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The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival

Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world’s leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell’s, and Coke’s, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken “the pause that refreshes.” It’s also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

About Neville Isdell

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NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola Co. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados. DAVID BEASLEY is a writer based in Atlanta.
Published October 25, 2011 by St. Martin's Press. 271 pages
Genres: Biographies & Memoirs, Business & Economics. Non-fiction

Unrated Critic Reviews for Inside Coca-Cola

Kirkus Reviews

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The highs and lows of America's favorite soda from an upper-level executive.

Oct 18 2011 | Read Full Review of Inside Coca-Cola: A CEO's Lif...

Publishers Weekly

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When Neville Isdell came out of retirement to accept the job of chairman and CEO of Coca-Cola in 2004, he inherited a company in decline that two previous CEOs had failed to revive. In this engaging a

Aug 26 2011 | Read Full Review of Inside Coca-Cola: A CEO's Lif...

City Book Review

This book is not the story of Coke, but rather the story of Neville Isdell, who for four years was the CEO of Coke and earned a compensation package of $22 million.

May 01 2012 | Read Full Review of Inside Coca-Cola: A CEO's Lif...

Portland Book Review

Although Inside Coca-Cola: A CEO’s Life Story of Building the World’s Most Popular Brand contains some engaging stories, its lack of focus makes it a difficult book to enjoy.

Apr 13 2012 | Read Full Review of Inside Coca-Cola: A CEO's Lif...

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