Internationalisation of Retailing in Asia by Sang Chul Choi

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Synopsis

Retailing in Asia is currently undergoing a major process of internationalization. Retailers from Europe and North America are entering the Asian market and stimulating changes to the traditional retail structures: public policy agencies are considering what types of intervention are appropriate; and all of this is affecting fundamentally the managerial culture of retailing in the region. This book brings together a range of experts in retail research, mostly drawn from across Asia, who provide origingal, in-depth, analysis of this key development. It explores the conflicts and benefits that arise as retailing is Asia becomes internationalized.

 

About Sang Chul Choi

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Published April 16, 2007 by A Butterworth-Heinemann Title. 592 pages
Genres: Business & Economics, Education & Reference, Literature & Fiction. Fiction

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