Invisible by T. Scott Gross
How Millennials Are Changing the Way We Sell

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Synopsis

Winner--2012 USA Book News Best Book Award

Meet the Millennials: born after 1975, they are a new generation of consumers with extraordinary buying power. With a mantra of 'My Way, Right Away, Why Pay,' they expect sales staff to be simultaneously available and invisible. But how do you disappear and still deliver quality service? T. Scott Gross tackles this apparent contradiction with a powerful approach. Learn how to increase your organization's success with Millennials, in addition to the Gen Xers, Boomers, and Traditionalists that preceded them.

 

About T. Scott Gross

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Published June 1, 2012 by Triple Nickel Press. 136 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for Invisible

Open Letters Monthly

The book is guilty of sloppy categorizing and has some truly bizarre elisions (even in a book this long, tough choices need to be made – but still: dozens and dozens of pages on the explicitly off-topic matter of torture, for example, and not one on Cochise?), but when it’s dealing with both guer...

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