Meet the Millennials: born after 1975, they are a new generation of consumers with extraordinary buying power. With a mantra of 'My Way, Right Away, Why Pay,' they expect sales staff to be simultaneously available and invisible. But how do you disappear and still deliver quality service? T. Scott Gross tackles this apparent contradiction with a powerful approach. Learn how to increase your organization's success with Millennials, in addition to the Gen Xers, Boomers, and Traditionalists that preceded them.
About T. Scott GrossSee more books from this Author
The book is guilty of sloppy categorizing and has some truly bizarre elisions (even in a book this long, tough choices need to be made – but still: dozens and dozens of pages on the explicitly off-topic matter of torture, for example, and not one on Cochise?), but when it’s dealing with both guer...| Read Full Review of Invisible: How Millennials Ar...