It Is What It Is, Or Is It.... by Cathy Snelgrove Jeff Roziere
All About Business

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It Is What It Is, Or Is It... All About Business bridges the thinking between the traditional business world and the psychology of generating peak performance. In this book you will find insight into the thinking that is required today, to meet the demands of our fast paced and often uncertain business climate.

Your organization is a reflection of your thinking as a leader, owner or manager. A true understanding of what this statement means and how you can harness the power within, holds the key to creating a significant breakthrough in performance for you and your organization. Those individuals who are committed to adapting their own thinking, in this ever changing business environment, create the unique competitive advantage that ultimately drives new levels of performance.

After working with countless business leaders, owners and managers, Jeff and Cathy have found there is a common thread to what sets apart the exceptional from the average. Simply stated, they interpret the world around them differently and in doing so, they not only capitalize on opportunity, they create it. It is in how they think.

What if the convention of business was locking you up from creating more? What if you could generate more abundance, value and wealth simply in becoming aware of how your thinking is impacting your performance? What if you could remove uncertainty and fear, in order to become clearer on what you are driving as a leader, owner or manager? What if?

About Cathy Snelgrove Jeff Roziere

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Jeff and Cathy spent the early part of their careers in executive management positions with a number of Fortune 500, publically traded, private corporations, and government organizations. After starting DiscoverYou, they worked with and challenged numerous small- to medium-sized business leaders and owners to create outstanding business results in their companies. Their diverse experience in operations, sales, human resources, lean, and safety systems allows them to bring a unique perspective to the ins and outs of running a business in changing times. Combining a knowledge of human psychology with what it takes to generate peak performance, they leave their clients always asking for more. Visit for more information.
Published November 30, 2012 by AuthorHouse. 132 pages
Genres: Business & Economics. Non-fiction

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