It's Not What You Say...It's What You Do by Laurence Haughton
How Following Through At Every Level Can Make Or Break Your Company

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An indispensable management guide to making sure that the long-term strategies and day-to-day goals a company sets are successfully executed, written by the coauthor of the national bestseller It’s Not the Big That Eat the Small . . . It’s the Fast That Eat the Slow.
Good managers at every level recognize the importance of strategic planning and setting concrete goals for their employees. But even the best among them often fail to implement and support the crucial processes that turn well-laid plans into visible successes. Studies show that over the last fifty years, a whopping 83 percent of corporate slowdowns were attributable not to outside economic forces but to the lack of vigilant follow-through within the company itself. In IT'S NOT WHAT YOU SAY...IT'S WHAT YOU DO, Laurence Haughton identifies the missteps that allow initiatives to fall through the cracks and explains how to close the gap between what a company sets out to do and what actually happens. Drawing on interviews with top-level executives from such companies as IKEA, the Wall Street Journal, Charles Schwab, Time Warner, Watson Wyatt, Pella Corp., and scores of others both large and small, he presents the essential strategies for ensuring the success of innovations and change, including: • Get more “buy-in” from employees on new initiatives• Balance control with coordination to make your team more effective• Make sure that expectations are crystal clear• Maintain a sense of urgency and momentum on a daily basisFilled with real-life examples of how effective follow-through stems the waste of resources, improves productivity, and prevents costly mistakes, IT'S NOT WHAT YOU SAY...IT'S WHAT YOU DO gives managers up and down the corporation or company the tools they need to eliminate failure resulting from lack of follow-through and achieve their goals.

About Laurence Haughton

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Jason Jennings Was Born on May 31, 1956, in Negaunee, Michigan. He began his career as a radio and television reporter and was the youngest radio station group owner in the nation. His watershed work, It's Not the Big That Eat the Small - It's the Fast That Eat the Slow, was published in 2002. His works include, The Reinventors - How Extraordinary Companies Pursue Radical Continuous Change, was released on May 10, 2012. He and his family divide their time between Tiburon, California, and Timber Rock Shore, Michigan. Haughton is a former radio talk show producer.
Published December 28, 2004 by Crown Business. 268 pages
Genres: Business & Economics, Self Help. Non-fiction

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