Just Do It by Donald Katz
The Nike Spirit in the Corporate World

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The author of Home Fires presents a whimsical look at the Nike Corporation, its goals, business operations, image, influence, and global implications. 40,000 first printing. Tour.

About Donald Katz

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Donald Katz is the author of "Home Fires," which was nominated for a National Book Critics Circle Award, "The Big Store: Inside the Crisis and Revolution at Sears," winner of the Chicago Tribune Heartland Prize for Nonfiction, and "Just Do It: The Nike Spirit in the Corporate World," His most recent book, "The King of the Ferret Leggers and Other True Stories," was recently published by AtRandom.com. He is a contributing editor for "Rolling Stone" and has been a contributor to "The New Republic, Esquire, Outside, Sports Illustrated," and "Men's Journal," His work has won and been nominated for several National Magazine Awards. Katz is the founder of Audible, Inc. the leading Internet provider of spoken-word audio.
Published May 24, 1994 by Random House. 336 pages
Genres: Business & Economics, Political & Social Sciences, Sports & Outdoors. Non-fiction

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In like vein, students of psychology can make what they will of the author's efforts to explain how a global enterprise is able to sustain its entrepreneurial drive in a long-distance race with no apparent finish line, and trend spotters may wonder at Nike's uncanny capacity to keep one step ahea...

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Given the devotion to the product displayed by employees and customers alike, readers of this corporate history of Nike, which is based in Beaverton, Ore., will need to keep reminding themselves that the object of such adoration are athletic shoes (don't call them sneakers).

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