Just Run It! Running an Exceptional Business Is Easier Than You Think by Dick Cross

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The growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then? Because, according to Dick Cross, author of Just Run It!, most business owners lack not just the fundamentals, the nuts and bolts of operating a business effectively day to day, but the bigger picture of how to achieve business success. After taking dozens of companies from underperforming to high performing, Cross observed a pattern, out of which he devised a formula for success. Using his Just Run It! formula he is now teaching business owners how to understand their business on “the back of an envelope” and make it exceptional.

About Dick Cross

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Dick Cross has worked for more than 25 years transforming underperforming companies into industry powerhouses. As a "hands-on" CEO he has converted eight marginal mainstream businesses into exceptional successes. As a high-level advisor to business owners, he has mentored more than one hundred other enterprises to excellence. Cross also has spent much of his career as an operating partner in private equity firms, and currently serves on the board of numerous corporate, philanthropic, and civic organizations. His goal is to spread the word that running your business is easier than you think.
Published April 3, 2012 by Bibliomotion, Inc.. 218 pages
Genres: Business & Economics, Education & Reference. Non-fiction

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Publishers Weekly

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Business adviser Cross is a steadfast believer in the power of the American small business.

Dec 12 2011 | Read Full Review of Just Run It! Running an Excep...

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