Killing Ideas - You can kill an idea, you can't kill an opportunity by Pam Henderson

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This is a book for innovative leaders in today’s complex economy who recognize the importance of exploring opportunity first.
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Synopsis

Killing Ideas is about growth! Growth … for organizations, businesses & individuals. Why kill ideas? Ideas alone are failing us! They promise growth, but too often lead to products and services that don’t deliver. The wellspring of big growth is opportunity. Be an Opportunity Thinker! Opportunity thinking empowers us to see potential in new places – across markets, technologies, business models, brands, and design. Understanding opportunity informs, inspires, and generates big ideas that win. Killing Ideas is for everyone! Whatever our role, we have a part to play. Creativity and insight are not linked to a job title – they are inherent in all of us, waiting to be tapped and brought to life for extraordinary success.
 

About Pam Henderson

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Pam Henderson, Ph.D., is confounder and CEO of NewEdge, Inc., a growth, strategy, and design firm that delivers on new opportunities for start-ups through to Fortune 500 companies. Originally on the faculty at Carnegie Mellon University, Pam later worked with the national laboratory system and Washington State University to commercialize early stage technologies. She publishes widely on market insight, business and innovation strategy, and design. She has received recognition in Harvard Business Review, Wall Street Journal, and NPR and speaks internationally. You can follow Pam’s thoughts and presentations, as well as the success of businesses that have implemented NewEdge principles, at: www.new-edge.com
 
Published January 1, 2013 230 pages
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Reviewed by Richard R. Blake on Jun 10 2013

This is a book for innovative leaders in today’s complex economy who recognize the importance of exploring opportunity first.

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