Land of Desire by William R. Leach
Merchants, Power, and the Rise of a New American Culture

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Synopsis

This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.


From the Trade Paperback edition.
 

About William R. Leach

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William Leach is a professor of history at Columbia University. His previous books include Land of Desire: Merchants, Power, and the Rise of a New American Culture, which was a National Book Award finalist, and Country of Exiles: The Destruction of Place in American Life.
 
Published June 15, 2011 by Vintage. 560 pages
Genres: History, Political & Social Sciences, Business & Economics. Non-fiction

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To dispense with the surplus, merchant princes developed a technology of enticement, the arts of display--including posters, outdoor signs, light, color, glass, window trimming, packaging, catalogues, architecture, and, ultimately, an urban geography with entire shopping districts (epitomized in ...

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From 1880 to 1930, life in the U.S. changed from a society dominated by the work ethic to one ruled by consumer capitalism. In this outstanding cultural history, Leach ( True Love and Perfect Union )

Aug 02 1993 | Read Full Review of Land of Desire: Merchants, Po...

Publishers Weekly

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This NBA nominee is an outstanding cultural history of America's turn-of-the-century transformation into a nation of consumers.

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Publishers Weekly

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In this outstanding cultural history, Leach ( True Love and Perfect Union ) provides a carefully researched analysis of the interaction of power structures that cooperated to produce this transformation.

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