Lead with a Story by Paul Smith
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values • Engender creativity and innovation • Foster collaboration and build relationships • Provide coaching and feedback • Lead change • And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

The story matrix included in the book that lists the stories so you can find the right story for the right situation is available online for free download at the author's website, Lead with a Story.

About Paul Smith

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PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G’s management training colleges.
Published August 8, 2012 by AMACOM. 289 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for Lead with a Story

Publishers Weekly

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Smith, director of Consumer & Communications Research at Proctor & Gamble, offers a comprehensive collection of business lessons on the popular concept of storytelling in the workplace. Unfortunately,

May 14 2012 | Read Full Review of Lead with a Story: A Guide to...

Dallas News

It leads with a story about a corporate team in which the members told their life stories to each other through pictures representing their past, present and future.

Aug 25 2012 | Read Full Review of Lead with a Story: A Guide to...

City Book Review

He shows how a story can establish a new business culture, open communication or change misguided behaviors and his book provides more than one hundred stories that can be adapted to address to a worksite.

Nov 15 2012 | Read Full Review of Lead with a Story: A Guide to...

ForeWord Reviews

Smith helps readers understand and overcome common barriers to storytelling, provides a story-structure template and a story elements checklist, and includes chapter summaries and exercises—all of inestimable value to anyone who wants to be an effective corporate storyteller.

Aug 01 2012 | Read Full Review of Lead with a Story: A Guide to...

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