Leaving Reality Behind by Adam Wishart
etoy vs eToys.com & other battles to control cyberspace

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In November 1999, at the height of the e-commerce gold rush, a hearing in a Los Angeles courtroom wrenched open the fault lines that ran through the Internet.

On one side was eToys.com, the billion-dollar darling of Wall Street and the brainchild of Toby Lenk, one of the hottest entrepreneurs of his generation. On the other side was etoy, a group of cutting-edge European artists, hungry for fame, who used the Internet as their canvas. The struggle between them became known as the Toywar. At stake were liberty, justice, and the speedy delivery of toys.

Leaving Reality Behind is the definitive and gripping account of a battle that shook the Internet and sharply focused attention on the conflict at its very core: Was the Internet created as entertainment for the many or for the exponential profit of the few? This riveting case reveals the larger story behind the first decade of the Web -- the conflict surrounding its creation; the invention of search engines; the battle over domain names, and the discovery of the glittering promise of online retailing -- when the capital markets left reality behind.

As the real-life thriller of the Toywar came to its climax, the online world went into meltdown. There remained one crucial question: After the Internet crash of 2000, which would prove more enduring -- an eight-billion-dollar corporation built by America's brightest businessmen or a chaotic art project created by a group of artsy rebels from Europe?


About Adam Wishart

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Adam Wishart is an award-winning British television producer and director who has also written for The Times (London), New Scientist, The Guardian, and The Independent. He is the author of the book Leaving Reality Behind.
Published January 1, 1975 by Ecco. 320 pages
Genres: Business & Economics, Computers & Technology, Political & Social Sciences, Science & Math. Non-fiction

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They wear their convictions on their sleeves when they suggest—with data to back it up—that Internet users collectively turned against eToys when eToys turned predatory on etoy because it thought the latter, with its near-identical name, would besmirch the former’s squeaky clean, family-oriented ...

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The Guardian

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Herbert ascribed the action to a new organisation called Verein der Freunde Monopolistischer Maürkte (VFMM) - The Association of the Friends of Monopolistic Markets - a joke at the expense of the anti-capitalist squatters.

Aug 14 2002 | Read Full Review of Leaving Reality Behind: etoy ...

Publishers Weekly

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In this penetrating examination of a seminal cyberspace turf war, Wishart and Bochsler tell a story about art imitating life and the artist being sued for trademark infringement.

| Read Full Review of Leaving Reality Behind: etoy ...


Worried by the similarity in names, eToys claimed etoy infringed their trademark.

| Read Full Review of Leaving Reality Behind: etoy ...

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