Every business analyst, academic, and critic has a theory for why a company succeeds or fails. But the most important lessons and the best battle stories come from the entrepreneurs themselves—the leaders on the frontline who fight day-in and day-out to make their companies flourish while others crumble to dust.
In Lessons from the E-Front, successful entrepreneur and business commentator Matthew W. Ragas interviews 50 of today's top business leaders from leading high-tech companies and uncovers their hard-won wisdom. With over 1,000 years of combined business experience, these warriors tell you how they survived the technological maelstrom, weathered defeats in the marketplace, and thrived on their victories. Forget the New Economy. Ignore the hype, spin, and bull. The invaluable lessons and priceless wisdom in this book reveal the gritty strategies necessary to build a sound enterprise.
Each engrossing chapter illuminates a specific issue every company and entrepreneur must consider. Through the needle-sharp questions, candid answers, and poignant commentary, you'll discover how to:
• Develop a killer new product or service
• Create a bulletproof brand image
• Master the art of targeted marketing
• Understand where the marketplace is headed
• And much, much more
If you want to learn what the Internet shakeout really means and how your business can benefit from it, this book is for you.
About Matthew W. Ragas
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Published June 7, 2001
by Prima Lifestyles.
Business & Economics, Self Help, Computers & Technology.