Let My People Go Surfing by Yvon Chouinard
The Education of a Reluctant Businessman

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In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

About Yvon Chouinard

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Yvon Chouinard is founder and owner of Patagonia, Inc. In 2001, along with Craig Matthews, owner of West Yellowstone's Blue Ribbon Flies, he started 1% for the Planet, an alliance of businesses that contribute at least one percent of their revenues to groups on a list of approved environmental organizations.
Published September 5, 2006 by Penguin Books. 272 pages
Genres: Biographies & Memoirs, Business & Economics, History, Arts & Photography. Non-fiction

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Chouinard takes on big business, conservative politics and what some might say is pure common sense over the course of 50 years to demonstrate that, “every time [Patagonia] elected to do the right thing [environmentally], even when it cost twice as much to do it that way, it’s turned out to be mo...

Jun 15 2006 | Read Full Review of Let My People Go Surfing: The...

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