Life Inc. by Douglas Rushkoff
How the World Became a Corporation and How to Take It Back

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Now includes “The Life Inc. Guide to Reclaiming the Value You Create”

In Life Inc, award-winning writer Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. The resulting ideology, corporatism, has infiltrated all aspects of civics, commerce, and culture—from the founding of the first chartered monopoly to the branding of the self, from the invention of central currency to the privatization of banking, from the Victorian Great Exhibition to the solipsism of Facebook. Life Inc explains why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business. Most important, Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc shows us how to build a real and human-scaled society to take its place.

About Douglas Rushkoff

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DOUGLAS RUSHKOFF is a world-renowned media theorist whose twelve books, including Life, Inc., have won prestigious awards and have been translated into thirty languages. He is a commentator on CNN and a contributor to Time, Discover, and NPR. He also made the PBS documentaries Merchants of Cool, The Persuaders, and Digital Nation.
Published May 27, 2009 by Random House. 304 pages
Genres: Business & Economics, Health, Fitness & Dieting, Political & Social Sciences. Non-fiction

Unrated Critic Reviews for Life Inc.

The Bookbag

The book has a comprehensive index and notes section, but these are separate to the text itself, and therefore you are left reading un-annotated pages which miss the necessary references, contributing to the half-text book, half-not feel.

Jun 05 2010 | Read Full Review of Life Inc.: How the World Beca...

Austin Chronicle

guides its through-line across the centuries, it gathers momentum – from the birth of the corporation to consumption-fueling suburban development to advertising's championing of the individual over the masses to online communities mediated through corporate third parties.

Jul 24 2009 | Read Full Review of Life Inc.: How the World Beca...

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