Life and Def by Russell Simmons
Sex, Drugs, Money, and God

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Russell Simmons, the original and eternal hip-hop mogul, is one of the most innovative and influential figures in modern American business and culture. When no one outside of inner-city New York had even heard of hip-hop, Simmons saw the seeds of a global force that would change the way people talk, dress, listen to music, and choose the heroes they hang on their walls. Today, he oversees a sprawling, multimillion-dollar empire of culture-defining businesses in everything from music to fashion, advertising to film, and media to visual art. At the same time he’s broadened his interests and influence and pushed hip-hop to new plateaus of power and relevance. Life and Def is a one-of-a-kind tale that interweaves the remarkable journey of Russell Simmons with the story of the culture he’s transformed and been transformed by.

In his own brash, compelling voice, Simmons chronicles his numerous business successes and occasional failures. He tells the story of the founding of the legendary Def Jam Records, whose roster stretches from original rap icons like L.L. Cool J, Public Enemy, and the Beastie Boys to today’s top stars, including Jay-Z and DMX. He traces the launching of Def Comedy Jam, the long-running hit television series that introduced a new generation of black comedic stars to America, from Martin Lawrence and Bill Bellamy to Bernie Mac and Chris Rock. He spins hilarious tales of his adventures in Hollywood, where he’s produced hit movies like Eddie Murphy’s The Nutty Professor and worked with quirky geniuses like Abel Ferrara. He also tells the story of Phat Farm, the wildly successful pioneering urban clothing label whose origins lay in Russell’s longtime fascination with fashion (and fashion models).

Simmons’s story is also one of personal transformation, from the driven man who in the heady days of early success indulged himself with drugs, sex, and world-class decadence to the husband and father he is today, a man who has found meaning in activism, philanthropy, and spiritual practice while never losing his passion for the social, political, artistic, and commercial potential of hip-hop.

Through it all he relates telling anecdotes about the characters he’s dealt with: models and gangsters, street poets and gurus, and major players like Donald Trump, Sean Combs, Jon Peters, and Tupac Shakur. Full of advice, opinions, and behind-the-scenes scoop, Life and Def is the story of the quintessential hip-hop life.

From the Hardcover edition.

About Russell Simmons

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Dubbed the CEO of Hip-Hop by BusinessWeek, RUSSELL SIMMONS rose from poverty to become the mastermind behind many wildly successful ventures, including Def Jam Records, Phat Farm, Def Comedy Jam, and the Hip-Hop Summit Action network, which promotes empowerment in young people. Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success, was a national bestseller. He lives in New York.CHRIS MORROW cowrote the bestselling Do You! with Russell Simmons. He is a journalist based in Brooklyn, New York.
Published December 18, 2001 by Crown Archetype. 256 pages
Genres: Biographies & Memoirs, Business & Economics, Humor & Entertainment, Arts & Photography. Non-fiction

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Publishers Weekly

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Legendary entrepreneur Simmons's career bio reads like a history of the hip-hop movement, from his first stint as a DJ and promoter in the mid-1970s, through his cofounding of Def Jam Records and groundbreaking 1980s work with Run-DMC, the Beastie Boys and Public Enemy, to his wildly successful c...

| Read Full Review of Life and Def : Sex, Drugs, Mo...


Few music moguls can honestly lay claim to helping engineer a cultural movement, but Russell Simmons enjoys that status with hip-hop.

Dec 07 2001 | Read Full Review of Life and Def : Sex, Drugs, Mo...

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