Light Right by Joe Lavine
Learn How to Create Images, Set Up a Studio, and Launch Your Photography Career

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Synopsis

Lighting is one of the most important creative components of any image. Joe Lavine and Brad Bartholomew, commercial photographers and instructors, offer a unique approach to learning about studio lighting. They start with their philosophy of lighting, tackling the characteristics of light and how to approach building your shots. Then they discuss some basic photographic concepts and equipment needs, and how to use this knowledge to start a successful career in photography.

Packed with gorgeous images, this book provides two distinct perspectives from the authors based on their experience as studio photographers and instructors. This is not a recipe book, but instead provides the background and technical knowledge to understand how light works and how to create your own successful images.

In this guide you will learn about:

Creating dimension, separation, drama, and texture in your images Color temperature, filters, flash duration, metering, and the histogram Setting up and using equipment and making choices based on the needs of your subject Building a studio on a tight budget and how to expand as your business and expertise grows

This guide for beginning to intermediate shooters covers all the practical aspects of starting a photography career and setting up your first studio–with insider details to expand your photography skills and turn your passion for images into a professional career.

 

About Joe Lavine

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Joe Lavine is an award winning commercial photographer, educator, and author based in Colorado. For more than two decades he has specialized in food and beverage photography. His clients include General Mills, McDonald's, Coors, Pillsbury, Betty Crocker, Wells Fargo, Duracell, and Coleman Foods. Joe has been a college instructor for 15 years, and he has written magazine articles and contributed to books on photography. See his work at lavinephoto.com. Brad BarthoLomew has been photographing a wide-range of subjects for 26 years. His specialty is not specializing, treating each subject with enthusiasm, respect, and a sense of wonder. He has photographed people and products for advertising agencies, design firms, and clients, including Celestial Seasonings, JD Edwards, Forest Oil, Head Sports, Pentax, Qwest, Xcel Energy, and Keller Homes. He has been an instructor for over 25 years. See his work at bartholomewphoto.com.
 
Published February 27, 2013 by Peachpit Press. 312 pages
Genres: Arts & Photography, Education & Reference. Non-fiction

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