Likeable Business by Dave Kerpen
Why Today's Consumers Demand More and How Leaders Can Deliver

No critic rating

Waiting for minimum critic reviews

See Reader Rating

Synopsis

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.

 

About Dave Kerpen

See more books from this Author
Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the "New York Times "bestselling book "Likeable""Social Media "and a frequent keynote speaker. Likeable was named one of the best places to work in New York City by "Crain's" in 2012. Theresa Braun is a marketing executive at Likeable.
 
Published October 30, 2012 by McGraw-Hill. 256 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

Reader Rating for Likeable Business
95%

An aggregated and normalized score based on 91 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review
×