Loops by Mary Chaet
The Seven Keys to Small Business Success

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Why do some small businesses succeed while others fail?

That is the question one young entrepreneur faces in this illuminating business parable for our times. Loops reveals the soul-searching story of Tony, a business student who doesn’t understand why he can’t quit school and work in the family business.

Then his professor surprises him with an unusual final exam— a twelve-week, summer-long study of the small businesses in his local area. This simple real-world assignment opens Tony’s eyes to the most important lessons an entrepreneur can learn, such as how to:

Manage “experience zones” Build strong customer relations through “vision moments” Standardize key processes for employees Innovate, improve, and maintain quality Accomplish real results by “closing the loops”

As you follow Tony’s journey, you’ll receive a week-by-week crash course on the seven essential loops for small business. You will learn how to distinguish yourself from the competition, improve your operations, and close the loops. Best of all, you’ll discover innovative ways to apply the loops concept to every challenge you face, with every endeavor, in any economy.

When you close the loops, you open the door—to limitless opportunities.


About Mary Chaet

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Mike Chaet, Ph.D., a.k.a. “The Club Doc,” is the founder and president of CMS International, the fitness industry’s largest consulting firm. A lecturer, author, and consultant, he has been involved in the development and management of over 2,500 clubs and small businesses worldwide.Stephen C. Lundin, Ph.D., is a bestselling author, speaker, filmmaker, and graduate school professor. His book Fish! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages.
Published April 29, 2009 by McGraw-Hill. 144 pages
Genres: Business & Economics. Non-fiction

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