Low Risk, High Reward by Bob Reiss
Starting and Growing A Business with Minimal Risk

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Synopsis

Contrary to popular belief, most entrepreneurs don't like risk. While they are not afraid to take chances, the most successful entrepreneurs do what they can to anticipate, minimize, and offset risk at every opportunity, insists Bob Reiss, who in his own flourishing entrepreneurial career has managed to turn risk reduction into a science. Now this successful self-starter, whose exploits have been featured in The Wall Street Journal and have become case studies for Harvard Business School classes, shares the lessons of a lifetime.
By following his own prescription for managing risk, and using real-life success stories from experienced entrepreneurs, Reiss covers every obstacle the entrepreneur is likely to encounter. Where do ideas come from and how do you get started? Where can you find money and expert advice? How do you hire the best people and build credibility? How do you get orders and reorders? How do you develop and introduce successful products? Should you go public? Through every step in the process, Reiss emphasizes how risk can be anticipated, managed, and significantly reduced.
Full of practical suggestions and insights, this easy-to-read book is an indispensable guide for anyone thinking about starting a business and particularly for those would-be entrepreneurs without experience or much capital. It is equally valuable to entrepreneurs looking for ways to make their businesses more successful.
 

About Bob Reiss

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Bob Reiss is a New York based author and journalist, a former Chicago Tribune reporter and former correspondent for Outside Magazine. His work has also appeared in The Washington Post Magazine, Smithsonian, Parade, Rolling Stone and other national publications. Reiss has published 14 novels under both his own name and the pseudonym Ethan Black.
 
Published February 21, 2001 by Free Press. 327 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for Low Risk, High Reward

Publishers Weekly

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Reiss, an entrepreneur, does a competent job of covering all the ways to minimize the risk of starting a business--for example, through entering a franchise, partnering with an established company or

May 01 2000 | Read Full Review of Low Risk, High Reward: Starti...

Publishers Weekly

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Reiss, an entrepreneur, does a competent job of covering all the ways to minimize the risk of starting a business--for example, through entering a franchise, partnering with an established company or finding financial backers.

| Read Full Review of Low Risk, High Reward: Starti...

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