MBA in a Box by Joel Kurtzman
Practical Ideas from the Best Brains in Business

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The best minds in business—at your service

MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:

• Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs.
• The profit zone and how to tell if a business is in one.
• The skill of turning an idea or invention into a product that solves a problem for a market.
• Merging the need of business to produce and grow with the environment so they are both sustained.
• The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty.
• And much more.

From the Hardcover edition.

About Joel Kurtzman

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JOEL KURTZMAN is chairman of the Kurtzman Group (, a research and consulting firm that focuses on issues relating to knowledge management, strategy, economic development, global risk, governance, and thought leadership. Earlier in his career he was a New York Times reporter and editor, an editor of Harvard Business Review, the founder of strategy+business magazine, and a senior partner for thought leadership and innovation at PricewaterhouseCoopers.
Published May 4, 2004 by Crown Business. 448 pages
Genres: Business & Economics, Education & Reference. Non-fiction

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Publishers Weekly

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Kurtzman, a former New York Times reporter and editor of the Harvard Business Review , explains that the volume is "organized to reflect the way normal people do and think about business."

Apr 05 2004 | Read Full Review of MBA in a Box: Practical Ideas...

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