Mad Men, Mad World by Lauren M. E. Goodlad
Sex, Politics, Style, and the 1960s

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Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis.

In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day.

Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon


About Lauren M. E. Goodlad

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Lauren M. E. Goodlad is University Scholar, Associate Professor of English, and Director of the Unit for Criticism and Interpretive Theory at the University of Illinois, Urbana-Champaign. She is the author of The Victorian Geopolitical Aesthetic: Realism, Sovereignty, and Transnational Experience (forthcoming) and a coeditor of Goth: Undead Subculture, also published by Duke University Press. Lilya Kaganovsky is Associate Professor of Slavic, Comparative Literature, and Media & Cinema Studies at the University of Illinois, Urbana-Champaign. She is the author of How the Soviet Man Was Unmade. Robert A. Rushing is Associate Professor of Italian and Comparative Literature at the University of Illinois, Urbana-Champaign. He is the author of Resisting Arrest: Detective Fiction and Popular Culture.
Published February 11, 2013 by Duke University Press Books. 432 pages
Genres: History, Humor & Entertainment. Non-fiction

Unrated Critic Reviews for Mad Men, Mad World

Publishers Weekly

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One of the most critically acclaimed and culturally fetishized television shows of the past decade receives an intellectual deconstruction in this collection of academic essays. Sixteen entries addres

Jan 21 2013 | Read Full Review of Mad Men, Mad World: Sex, Poli...

Santa Fe New Mexican

Wendy Chidester’s still-lifes capture the beauty of antique, inanimate objects such as old luggage, cameras, and tricycles. .

Apr 25 2014 | Read Full Review of Mad Men, Mad World: Sex, Poli...

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