Made to Stick by Chip Heath
Why Some Ideas Survive and Others Die

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Synopsis

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony– draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)– the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
 

About Chip Heath

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Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
 
Published January 2, 2007 by Random House. 291 pages
Genres: Business & Economics, Health, Fitness & Dieting, Self Help, Science Fiction & Fantasy, Literature & Fiction, Professional & Technical. Non-fiction

Unrated Critic Reviews for Made to Stick

The Guardian

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Made to Stick: How Some Ideas Take Hold and Others Come Unstuck by Chip and Dan Heath 304pp, Random House, £12.99 This is a book about what makes some ideas more effective than others.

Feb 24 2007 | Read Full Review of Made to Stick: Why Some Ideas...

Publishers Weekly

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(The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high sch...

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BC Books

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Some ideas are inherently interesting, others are not, but are they born interesting or made interesting?

Mar 12 2009 | Read Full Review of Made to Stick: Why Some Ideas...

BC Books

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This is the story that revolves around someone, typically a friend of a friend, who takes a step off of their morality path and pays for it in the end with the loss of a vital body part.

Jan 24 2007 | Read Full Review of Made to Stick: Why Some Ideas...

BC Books

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The book explores many different ideas, concepts and stories to see what they have in common, how we can learn from them and how you can apply these strategies to your ideas, stories, even products or companies.

Mar 01 2009 | Read Full Review of Made to Stick: Why Some Ideas...

News Review.

The Heath brothers’ pithy, readable book spells out their well-researched common-sense formula for that elusive American ideal—success.

May 17 2007 | Read Full Review of Made to Stick: Why Some Ideas...

Ford Literary Blog

Several weeks ago, a staff member at Fuqua sent an email to the “everyone” list warning drivers to avoid flashing their lights to oncoming cars, or they may be shot by a gang member.

Feb 12 2008 | Read Full Review of Made to Stick: Why Some Ideas...

Harvard Business Review

This involves practicing the behavior, like a muscle, which is difficult especially for behaviors with a high tacit component (e.g., how to listen well).

Sep 21 2012 | Read Full Review of Made to Stick: Why Some Ideas...

Harvard Business Review

Featured Guest: Chip Heath, Stanford Graduate School of Business professor and coauthor of Made to Stick: Why Some Ideas Survive and Others Die.

Mar 08 2007 | Read Full Review of Made to Stick: Why Some Ideas...

Stanford Social Innovation Review

The book has me waking in the wee hours to consider how to boil my layered, complex, theoretical, and practical work on transforming business education, and mainlining ethics and sustainability in MBA classrooms and business decisions, yadda, yadda, yadda, into a message that will open coffers in...

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