Magic Cancer Bullet by Daniel Vasella
How a Tiny Orange Pill May Rewrite Medical History

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Synopsis

Tells the remarkable story behind the revolutionary miracle cure for cancer, Gleevec, and describes its development by pharmaceutical company, Novartis.
 

About Daniel Vasella

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Dr. Daniel Vasella has been the chairman and CEO of Novartis, one of the world's largest pharmaceutical companies, since it was formed in 1996. A native of Switzerland, he was a practicing physician before joining the industry as a pharmaceutical executive. He spent the first years of his business career in the United States before returning to Switzerland to take up his current position. Robert Slater has over 25 years of experience with Time, Newsweek, and UPI. He has written a number of bestselling business books, including Ovitz: The Inside Story of HollywoodOs Most Controversial Powerbroker, Get Better or Get Beaten: 31 Leadership Secrets from GEOs Jack Welch, The New GE: How Jack Welch Revived an American Institution, and Soros: The Life, Times & Trading Secrets of the WorldOs Greatest Investor.
 
Published June 1, 2003 by HarperBusiness. 288 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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Publishers Weekly

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Gleevec is one of the few cancer drugs hailed as a breakthrough that, so far, has largely lived up to its hype. Vasella, the CEO and chairman of pharmaceutical giant Novartis (which manufactures Gl

Mar 24 2003 | Read Full Review of Magic Cancer Bullet: How a Ti...

Publishers Weekly

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Vasella, the CEO and chairman of pharmaceutical giant Novartis (which manufactures Gleevec), and Slater (Jack Welch & the GE Way) outline the development, remarkably successful clinical trials and accelerated production and approval process that led to the drug's speedy entry onto the market for ...

| Read Full Review of Magic Cancer Bullet: How a Ti...

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