Managing Technological Innovation by Frederick Betz
Competitive Advantage from Change

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Synopsis

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.
 

About Frederick Betz

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FREDERICK BETZ, PhD, is a professor in the Department of Management of Technological Systems at the University of Maryland University College (UMUC) in College Park.
 
Published March 4, 2011 by Wiley-Interscience. 384 pages
Genres: Business & Economics, Professional & Technical, Computers & Technology, Education & Reference, Science & Math. Non-fiction

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