Mao in the Boardroom by Gabriel Stricker
Marketing Genius from the Mind of the Master Guerilla

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Synopsis

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world.

 

About Gabriel Stricker

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Gabriel Stricker is a hotshot young marketer at Weber Shandwick, the largest PR firm in the world (and part of the Interpublic Group). He worked, among other projects, on the launch of the new edition of The Joy of Cooking for Simon & Schuster and a relaunch of Steven King for Scribner.
 
Published June 28, 2003 by St. Martin's Griffin. 304 pages
Genres: Business & Economics, Humor & Entertainment, Professional & Technical. Non-fiction

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Stricker, who's identified asa young marketing expert on this book's back cover, asserts that before Steve Jobs, Ben and Jerry, and Richard Branson, there was Mao Tse-tung. Hemay not have been a

Jun 01 2003 | Read Full Review of Mao in the Boardroom: Marketi...

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