Map the Future of Design for Enhanced Customer Experience by Deepa Prahalad

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Synopsis

This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

  

Use “experience mapping” to create products, services, and experiences your customers will be truly passionate about!

 

Great design begins with a deep understanding of the consumer. But how can you evaluate subjective, intangible ideas such as consumer experience and empowerment? Traditional tools for mapping competition generally analyze pricing, margins, and market shares: they don’t capture the crucial emotional connection that distinguishes market leaders. Consider the runaway success of the Flip Video camcorder….

 

About Deepa Prahalad

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Deepa Prahalad is a business strategist specializing in opportunities at the intersection of consumer experience, technology, and strategy. She has experience in a wide range of industries and has worked as a management consultant with firms from start-ups to large multinationals. She holds a BA in Political Science and Economics from the University of Michigan and an MBA from Dartmouth’s Tuck School of Business.   Ravi Sawhney is founder and CEO of RKS, a global leader in strategy, innovation, and design. Sawhney’s contributions to the industrial design profession are legendary. At Xerox, he was sole Industrial Designer working with a team of 20 cognitive and social scientists to develop the world’s first touch-screen interface. Sawhney has been recognized with nearly every major industrial design award and has helped RKS’ elite clients generate more than 150 patents. He invented the popular Psycho-Aesthetics® design strategy, which has been profiled as a Harvard Business School case study.
 
Published August 31, 2010 by FT Press. 22 pages
Genres: Business & Economics. Non-fiction

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