Marketing by Peter Spalton
(Collins Business Secrets)

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The marketing secrets that experts and top professionals use.

Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
• Position your product for a target market
• Build a brilliant marketing plan
• Create stunning branded marketing materials
• Use memorable publicity to build market interest
• Take advantage of new technology


About Peter Spalton

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Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.
Published March 27, 2010 by HarperCollins Business. 128 pages
Genres: Business & Economics. Non-fiction

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