Marketing by Charles W. Lamb

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Synopsis

With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and teaching styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. It also allows instructors to easily make and grade assignments--and monitor students' progress. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.
 

About Charles W. Lamb

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Charles Lamb was born in London, England in 1775. He was educated at the well-known Christ's Hospital school, which he attended from age eight to 15. It was there that he met Samuel Taylor Coleridge, who became a lifelong friend; the friendship was to have a significant influence on the literary careers of both men. Lamb did not continue his education at the university, probably because of a nervous condition that resulted in a severe stammer. Instead, he went to work as a clerk, eventually becoming an accounting clerk with the East India Company, where he worked for most of his adult life. However, he continued to pursue his literary interests as well and became well-known as a writer. His best work is considered to be his essays, originally published under the pen name Elia, but Lamb also wrote poetry, plays, and stories for children under his own name. In 1796, Lamb's sister, Mary Ann, went mad and attacked her parents with a knife, killing her mother and wounding her father. She was placed in an institution for a time, but was eventually released into her brother's guardianship. This incident, and later periods when she was institutionalized again, had a great effect on Lamb, who had always been very close to his sister. Charles and Mary Ann Lamb collaborated on several books, including Poetry for Children, Mrs. Leicester's School, and Beauty and the Beast. Probably their best-known collaboration, however, was Tales from Shakespeare, a series of summaries of the plots from 20 Shakespearean plays, which was published in 1807. Charles Lamb died in 1834.
 
Published April 25, 2007 by South-Western. 704 pages
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