Markets, Mobs, and Mayhem by Robert Menschel
A Modern Look at the Madness of Crowds

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In this fascinating tour through cultural, global, economic, and business history, icon of the financial world Robert Menschel explores the phenomenon of crowd psychology and its effects on business and culture. Explaining how crowd psychology creates market bubbles and irrational exuberance, Menschel mines world history—from the rise of the Nazis in Germany, to the fanatical love of brands, to the Dutch tulip craze of the seventeenth century, to America’s 1990s Internet bubble—to reveal how the behavior of crowds negatively affects the business world. Championing the causes of individuality and common sense, Markets, Mobs & Mayhem offers real wisdom for investors who want to keep their wits when everyone else is losing theirs.

About Robert Menschel

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ROBERT MENSCHEL is Senior Director of the Goldman Sachs Group and founder of its institutional investment department. He is on the Boards of Trustees of The New York Public Library, The Museum of Modern Art, and the Institute for Advanced Study at Princeton University, and was a member of President Clinton's Committee on the Arts and Humanities.WILLIAM SAFIRE writes about language, politics, and society for the New York Times. His column appears twice weekly and on Sunday.
Published August 30, 2002 by Wiley. 224 pages
Genres: Business & Economics, Political & Social Sciences. Non-fiction

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Fear epidemics have plagued people for centuries, and in the past year Americans have weathered anthrax scares, fears of the end of good economic times and fears of terrorism.

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