Mass Communication by Ralph E Hanson
Living in a Media World (Media and Public Opinion), 4th Edition

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The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets—including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher—right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each “Test Your Media Literacy” box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It’s an enhanced, enriching, and interactive learning experience.

The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.


About Ralph E Hanson

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Ralph E. Hanson is the chair of the Department of Communication at the University of Nebraska at Kearney. Previously, he was on the faculty of the P.I. Reed School of Journalism at West Virginia University where he taught for fifteen years. For more than fifteen years he has taught media literacy and introduction to mass communication. He was a founding developer of West Virginia University’s online extended learning program He has also taught newswriting, blogging and commentary writing, community journalism, and diffusion of innovations. Ralph has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. When Ralph is not out on his motorcycle, he is blogging on mass communication issues at and tweeting at @ralphehanson.
Published January 3, 2013 by CQ Press. 432 pages
Genres: Political & Social Sciences, Education & Reference.

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