McDonald's by John F. Love
Behind The Arches

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Synopsis

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.


From the Trade Paperback edition.
 

About John F. Love

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Published October 1, 1986 by Bantam. 470 pages
Genres: Biographies & Memoirs, Business & Economics, History, Literature & Fiction. Non-fiction

Unrated Critic Reviews for McDonald's

Publishers Weekly

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Love presents a completely revised and updated version of the history behind the voracious hamburger empire. (Aug.)

Jul 03 1995 | Read Full Review of McDonald's: Behind The Arches

Publishers Weekly

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Love presents a completely revised and updated version of the history behind the voracious hamburger empire.

| Read Full Review of McDonald's: Behind The Arches

Patheos

So far, we have the Spirit as the one who guarantees and completes election (Owen) mixed with the universal thrust and intention of the purpose of God (Barth), mixed with a view of elect community as a representative community (Seitz, Brueggemann, Wright) of “perichoretic personhood” (Grenz, Volf...

Mar 03 2012 | Read Full Review of McDonald's: Behind The Arches

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