Me 2.0, Revised and Updated Edition by Dan Schawbel
4 Steps to Building Your Future

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Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. “The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.” - Gary Vaynerchuk, best-selling author of Crush It With record unemployment and a volatile economy, Dan Schawbel’s powerful message about personal branding is essential for anyone seeking to achieve success in today’s difficult job market. Me 2.0 offers a proven plan for creating a strong and effective personal brand. By focusing on the 80 million members of “Generation Y,” Me 2.0 shows job seekers innovative ways to separate themselves from the competition and how to have jobs look for them by creating an impactful personal brand. Me 2.0 demonstrates to job seekers how to leverage the power of online media for personal empowerment and career success. Schawbel outlines his unique four-step process for discovering, creating, communicating, and maintaining a personal brand. Schawbel also gives inside tips on how to use blogs, videos, and social networking to find careers based on both passion and experience.

About Dan Schawbel

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Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog,, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.
Published February 10, 2011 by Kaplan Trade. 288 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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