Media Management in the Age of Giants by Dennis F. Herrick
Business Dynamics of Journalism

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Synopsis

This is the outdated first edition of a popular college textbook about the management of media properties. It has been replaced by a new, up-to-date second edition by the same title. The new edition is at amazon.com/dp/B008G0J09I/
 

About Dennis F. Herrick

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Dennis F. Herrick is a full-time lecturer in journalism in the Department of Communication and Journalism at the University of New Mexico. Formerly an instructor in journalism at the University of Iowa, Herrick has extensive media experience over 35 years, including 10 years as a daily newspaper reporter, eight as a congressional chief of staff, and 12 years as owner and publisher of a group of weekly newspapers. View Dennis F. Herrick's website for Media Management in the Age of Giants
 
Published April 21, 2003 by Wiley-Blackwell. 420 pages
Genres: Business & Economics, Education & Reference. Non-fiction