Michael Jordan and the New Global Capitalism by Walter LaFeber

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This is the story of Michael Jordan, the American basketball player, and a company that saw a link between Jordan and a world waiting to buy. The convergence of these forces with the new global media, opened the way for the spread of American cultural domination in dozens of less powerful nations. This book is part biography, part social history and part economic analysis. The author's discussion of Nike's dominance over the world marketplace is often scathing, while his biography of Jordan and the long commercial history of basketball reveal much about American society.

About Walter LaFeber

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Walter LaFeber is Andrew H. and James S. Tisch Distinguished University Professor and a Weiss Presidential Teaching Fellow in the Department of History at Cornell University. He is the author of numerous articles and his most recent books include Michael Jordan and the New Global Capitalism and America, Russia, and the Cold War, 1945–2002.
Published July 1, 1999 by W. W. Norton & Company. 191 pages
Genres: Biographies & Memoirs, Business & Economics, Political & Social Sciences, Sports & Outdoors, Professional & Technical, History. Non-fiction

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