Microsoft BizTalk Server 2010 Unleashed by Brian Loesgen

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Microsoft BizTalk Server 2010 Unleashed is the 100% new, 100% practical developer’s guide to Microsoft’s most powerful version of BizTalk Server. Written by an expert team of Microsoft insiders and BizTalk MVPs, it reflects unsurpassed experience with all phases of BizTalk enterprise solutions development, from planning through deployment and administration.


The authors begin by introducing BizTalk Server’s architecture and key integration concepts. Next, they offer in-depth coverage of BizTalk’s foundational features, including schemas, maps, orchestrations, and pipelines. You’ll learn how to effectively utilize both standard and custom adapters; monitor integration services; leverage cloud computing via Windows Azure; implement operational BI solutions; and make the most of business rules and BizTalk’s Business Rules Engine (BRE).


The authors offer best practices and “in the trenches” tips for everything from managing deployments through implementing state-of-the-art mobile RFID solutions. No other book offers this much useful, pragmatic, and tested knowledge for successful BizTalk development.


Brian Loesgen is a Principal Architect Evangelist on Microsoft’s Azure ISV team. A six-time Microsoft MVP, he has extensive experience in building advanced enterprise, ESB, and SOA solutions. He has coauthored eight books, including SOA with .NET and Windows Azure. Charles Young, a principal consultant at Solidsoft, and Jan Eliasen, an IT architect at Logica, have each been honored repeatedly as BizTalk MVPs, and are highly respected bloggers in the BizTalk community. Scott Colestock, chief architect for Trace Ventures, specializes in using BizTalk to implement integration and service orchestration solutions. He is a member of Microsoft’s Architectural Advisory Board and a BizTalk MVP. Anush Kumar, CTO of S3Edge, served as Microsoft’s RFID business leader and was heavily involved in designing and architecting its BizTalk RFID offerings. Jon Flanders is an independent consultant, instructor for Pluralsight, BizTalk MVP, and author of RESTful .NET.

Apply BizTalk Server’s sophisticated, scalable message exchange model to support virtually any business requirement Get your schemas right the first time, so you can avoid major problems downstream Use BizTalk Mapper to create maps for transforming inbound and outbound XML messages and supporting business processes Use orchestration to automate even highly-complex processes Utilize adapters and WCF to integrate any application, service, or system Extend your application’s reach with Windows Azure AppFabric Capture key BizTalk infrastructure, services, and business metrics Build powerful rules-based solutions with Microsoft’s Business Rules Framework Establish an Enterprise Service Bus (ESB) that uses BizTalk Server as core messaging infrastructure Efficiently manage, configure, and troubleshoot BizTalk through the Administration Console Create RFID applications ranging from simple label printing to end-to-end business processes



About Brian Loesgen

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Brian Loesgen is a Principal Architect Evangelist with Microsoft on the Azure ISV team. Based in San Diego, Brian is a six-time Microsoft MVP and has extensive experience in building sophisticated enterprise, ESB, and SOA solutions. Brian was a key architect/ developer of the "Microsoft ESB Guidance," initially released by Microsoft October 2006. He is a coauthor of the SOA Manifesto and is a coauthor of eight books, including SOA with .NET and Windows Azure, and is the lead author of BizTalk Server 2010 Unleashed. He has written technical white papers for Intel, Microsoft, and others. Brian has spoken at numerous major technical conferences worldwide. Brian is a cofounder and pastpresident of the International .NET Association (, and past-president of the San Diego .NET user group, where he continues to lead the Architecture SIG, and is a member of the editorial board for the .NET Developer's Journal. Brian has been blogging since 2003 at, and you can find him on Twitter as @BrianLoesgen. Charles Young, MVP, MCPD, is a principal consultant at Solidsoft, an independent integration specialist working with BizTalk Server and related technologies. He has been a professional developer for a quarter of a century, worked for several years as a technical trainer, and has more than a decade of experience as a consultant. Charles has worked extensively with BizTalk Server since joining Solidsoft in 2003. He architects, designs, and implements enterprise-level integration applications for public- and private-sector customers, delivers seminars and workshops, and maintains a blog site. In recent years he has specialized in the area of decision systems and business rule processing and is vicechair of Rules Fest, an annual technical conference for developers and researchers involved in the implementation of reasoning systems. Jan Eliasen, MVP, MCTS, has a Master of Science degree in Computer Science and has been in the IT industry since 2003, currently working at Logica as an IT architect, focusing on delivering solutions to customers that meet the customers' needs. He started working with BizTalk 2002 just after graduation in 2003 and has been working with BizTalk ever since. He has passed the exams in BizTalk 2000, 2004, 2006, 2006R2, and 2010 and is a five-time MVP in BizTalk Server. He is a well-known contributor on the online MSDN forums and a blogger at You can follow him on Twitter as @jan_eliasen. Scott Colestock lives and works in Minnesota. He has consulted on BizTalk, WCF, CQRS architecture, Agile methods, and general performance engineering. Recently, he has focused deeply on mobile and SaaS architectures using Windows Azure. He is an MVP and frequent speaker at conference events. Anush Kumar is the chief technology officer at S3Edge (, a software solutions company focused on Auto-ID technologies, which he helped cofound following a distinguished career at Microsoft that spanned closed to a decade of working on multiple incubations from concept to shipping. In his last avatar at Microsoft, Anush was BizTalk RFID's leading light from early incubation of the project to its recent productization efforts, and has been heavily involved in the design and architecture of the RFID product, with multiple patents to his name. His efforts have also resulted in the vibrant partner and customer ecosystem for the product, and he is a sought-after speaker and thought leader in this space. Prior to RFID, Anush worked on the business rules engine for BizTalk Server 2004, technology that has been deployed by several enterprise customers to improve agility and increase efficiency of their business processes. In his spare time, Anush enjoys backpacking off the beaten track; volunteers for organizations focused on education; and is a huge fan of Malcolm Gladwell, Guy Kawasaki, cricket, cooking, bungee jumping, and of course, All Things RTVS„¢ (, his blog that spans RFID, and more! Anush holds a Bachelor of Engineering degree in Computer Science from University of Madras and a Master degree in Engineering from Dartmouth College. Jon Flanders is a member of the technical staff at MCW, where he focuses on connected systems technologies. Jon is most at home spelunking, trying to figure out how things work from the inside out. Jon is the author of RESTful .NET and ASP Internals, and was a coauthor of Mastering Visual Studio.NET. Jon's current major interest is helping people to understand the advantages of REST and how REST connects to products such as SharePoint 2010. You can read his blog at
Published September 12, 2011 by Sams Publishing. 864 pages
Genres: Computers & Technology. Non-fiction

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