Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to:Maintain and manage all your customer informationPersonalize Microsoft CRM to work for your businessSet up CRM to support sales, marketing, and customer serviceUse the Outlook clientManage territories and business unitsCreate and manage activitiesGenerate quotes and invoicesImplement and manage a marketing campaignWork with contracts, and much more
Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!
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