Mid Century Ads by Steven Heller
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Most of the ads appear at nearly their original size, allowing readers to scrutinize the (often copious) text and appreciate a level of graphic design and typography that far exceeds anything served up on our tiny screens today.
-WSJ online

Synopsis

Mad for ads: Advertising for the space Age—Zoom back in time to the 50s and 60s!   Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.   Text in English, French, and German
 

About Steven Heller

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The editor: Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.The contributing author:Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.
 
Published April 25, 2012 by Taschen. 800 pages
Genres: Arts & Photography, Humor & Entertainment. Non-fiction
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Critic reviews for Mid Century Ads
All: 2 | Positive: 2 | Negative: 0

Guardian

Good
Reviewed by Imogen Carter on Apr 14 2012

Normally cynical about bandwagon publishing, I found Advertising from the Mad Men Era irresistible...as seductive as the curvy gals and sharp-suited guys of the award-winning show itself.

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WSJ online

Excellent
Reviewed by The Editors on Apr 13 2012

Most of the ads appear at nearly their original size, allowing readers to scrutinize the (often copious) text and appreciate a level of graphic design and typography that far exceeds anything served up on our tiny screens today.

Read Full Review of Mid Century Ads (25) | See more reviews from WSJ online

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77%

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