Mobile Marketing For Dummies by Michael Becker

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Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratchCovers activating a plan using voice, text, e-mail, and social media campaignsExplores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.


About Michael Becker

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Michael Becker ist Leiter der Wiesbadener Freien Kunstschule, die 1972 von seinem Vater aus Protest gegen mangelnde Grundlagenausbildung an Akademien und Hochschulen ins Leben gerufen wurde. Er vertritt die Uberzeugung, dass vergleichbar zur musikalischen Ausbildung ein perfektes Handwerk und eine kreativitatsfordernde Theoriebildung auch fur eine bildnerisch-kunstlerische Ausbildung grundlegende Lehrziele sein mussen. Auch seine Promotion beschaftigt sich mit den professionellen Grundlagen einer kunstlerischen Ausbildung. Krise und Autonomie hangen fur ihn unverbruchlich miteinander zusammen.
Published September 23, 2010 by For Dummies. 384 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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