Mobs, Messiahs, and Markets by Will Bonner
Surviving the Public Spectacle in Finance and Politics (Agora Series)

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An insightful look at how to succeed by going against the crowd

Collectively, people think and act in ways that are different from how they think and act as individuals. Understanding these differences, says William (Bill) Bonner-a longtime maverick observer of the financial world and the vagaries of the investing public-is vital to preserving your wealth and personal dignity. From the witch-hunts of the early modern world to the war on terror, from dot-com mania to the real estate bubble, people have always been caught up in frauds, conceits, and wild guesses-often with devastating results. In Mobs, Messiahs, and Markets, Bonner and coauthor Lila Rajiva show groupthink at work in an improbable array of instances throughout history and reveal why swimming against the current pays.Shares the deeper secrets of investing and pushes you to question what this means for your financial well-beingExplains why people so often abandon good sense and good behavior to "follow the crowd"Offers concrete advice on how you can avoid the "public spectacle" of modern finance

The authors' cautionary tale of bubble economies reveals how the gush of credit let loose by Alan Greenspan has wreaked havoc on our lives-but their thoughtful and always entertaining approach also offers some sound investing principles for avoiding the pitfalls of the public spectacle, thinking for yourself, and protecting your money, your sanity, and your soul.


About Will Bonner

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William Bonner is President and CEO of Agora Inc., one of the world's largest financial newsletter companies ( He is the creator of the Daily Reckoning (, a financial newsletter with more than 500,000 readers in the United States, Great Britain, and Australia, and is translated daily into French and German. Mr. Bonner is also the coauthor, with Addison Wiggin, of the international bestsellers Financial Reckoning Day and Empire of Debt.Addison Wiggin is the Executive Publisher of Agora Financial. He is also the Executive Producer and a writer of the feature-length documentary film I.O.U.S.A., which was nominated for the Grand Jury Prize at the 2008 Sundance Film Festival. Mr. Wiggin is the coauthor, with Mr. Bonner, of the international bestsellers Financial Reckoning Day and Empire of Debt, and author of The Demise of the Dollar . . . And Why It's Even Better for Your Investments.
Published May 18, 2009 by Wiley. 440 pages
Genres: Business & Economics, Health, Fitness & Dieting, Political & Social Sciences. Non-fiction

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BC Books

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Bill Bonner and Lila Rajiva team up, in Mobs, Messiahs, and Markets: Surviving the Public Spectacle in Finance and Politics, to peel the layers of glittering wool from our eyes so that we may see the world of politics and financial markets for what they are.

Dec 31 2007 | Read Full Review of Mobs, Messiahs, and Markets: ...

The Independent

It is as if the world had been flattened into a kind of United States of Earth, where people in Mississippi can live as well as those in New Guinea - competing for the same jobs, trading, co-operating and schlepping their way toward a new world order that is better for everyone".

Sep 11 2007 | Read Full Review of Mobs, Messiahs, and Markets: ...

Seeking Alpha

many readers are likely to recall similar lessons on the dangers of groupthink and crowd behavior, as recorded in Charles Mackay's, Extraordinary Popular Delusions and The Madness of Crowds.

Feb 27 2008 | Read Full Review of Mobs, Messiahs, and Markets: ...


In a sharp-witted jaunt through the mass hysteria that’s defined markets and people through the ages, Bonner and Rajiva observe that when large groups of people “are thrown into the company of legions of their fellow men, some chemistry turns humans who are individually of irreproachable integrit...

Nov 12 2007 | Read Full Review of Mobs, Messiahs, and Markets: ...

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