Monster Loyalty by Jackie Huba
How Lady Gaga Turns Followers into Fanatics

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Synopsis

“WE IDENTIFY WITH EACH OTHER. I SEE MYSELF IN MY FANS AND MY FANS SEE THEMSELVES IN ME. I CALL THEM LITTLE MONSTERS BECAUSE THEY ARE MY INSPIRATION.” —LADY GAGA

Famous for her avant-garde outfits, over-the-top per­formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans.

She’s one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.

In Monster Loyalty marketing expert Jackie Huba explores Gaga’s biography and fan philosophy and iso­lates the seven lessons any business can learn from her. For instance…
Focus on your One Percenters: Lady Gaga is investing today in the audience she hopes to have twenty-five years from now. She spends most of her efforts on just 1 percent of her base, the highly engaged superfans who spread her message. Lead with values: Gaga stands out not just for her music but also for her message that it’s okay to be yourself and to love others for who they are. When you connect with customers beyond just providing a product or service, you create a lasting bond. Give them something to talk about: Whether she’s wearing a meat dress or delivering jaw-dropping performances, Lady Gaga knows what will get people talking. Making your business word-of-mouth-worthy cuts down on advertising costs and spreads buzz faster than anything else.
Love her or hate her, you can’t ignore Lady Gaga. And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty.
 

About Jackie Huba

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Jackie Huba is the coauthor of two acclaimed books, Creating Customer Evangelists and Citizen Marketers. As an expert in marketing and social media, she is a sought-after keynote speaker and coauthor of the Church of the Customer blog, one of the most popular business blogs. Her work has been featured in The Wall Street Journal, The New York Times, BusinessWeek, and Advertising Age. She lives in Austin, Texas. Visit jackiehuba.com
 
Published May 2, 2013 by Portfolio. 225 pages
Genres: Biographies & Memoirs, Business & Economics, Computers & Technology, Humor & Entertainment, Arts & Photography, Science & Math. Non-fiction

Unrated Critic Reviews for Monster Loyalty

Publishers Weekly

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In this instructional tome, Huba (Creating Customer Evangelists, Citizen Marketers) examines the methods entertainer Lady Gaga has used to build one of the most passionate fan bases around. The book i

Mar 11 2013 | Read Full Review of Monster Loyalty: How Lady Gag...

Publishers Weekly

See more reviews from this publication

In this instructional tome, Huba (Creating Customer Evangelists, Citizen Marketers) examines the methods entertainer Lady Gaga has used to build one of the most passionate fan bases around. The book i

Mar 11 2013 | Read Full Review of Monster Loyalty: How Lady Gag...

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Jan 06 2014 | Read Full Review of Monster Loyalty: How Lady Gag...

Huba (Creating Customer Evangelists) uses Lady Gaga's fan loyalty as a case study of how to create an effective brand. The author asserts that an artist focuses on talent while an icon concentrates on building a permanent fan base. Lady Gaga (neé Stefani Joanne Angelina Germanotta) is presented a...

Jun 15 2013 | Read Full Review of Monster Loyalty: How Lady Gag...

Huba (Creating Customer Evangelists) uses Lady Gaga's fan loyalty as a case study of how to create an effective brand. The author asserts that an artist focuses on talent while an icon concentrates on building a permanent fan base. Lady Gaga (neé Stefani Joanne Angelina Germanotta) is presented a...

Jun 15 2013 | Read Full Review of Monster Loyalty: How Lady Gag...

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