Move the Message by Josephine Bellaccomo
Your Guide to Making A Difference and Changing the World

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Many of us—-without the money to contract special media consultants or expensive public relations firms—-want to create change in the world, but find communicating our vision difficult, whether our audience is one individual, small groups, large audiences, or the media. If your interest is to take action and empower others to act, Move the Message provides you with a strategic approach to targeting your message to the appropriate power holders, designing and delivering a compelling, persuasive presentation with excellent visual support, and fielding questions and comments so that your audience will be energized to take action and move your message to others. With confidence, you will construct and pitch captivating sound bites to the media, deflect personal attacks, and take the message to the streets to get winning results. In Move the Message, communications consultant and political activist Josephine Bellaccomo delivers a step-by-step process, complete with tips, tactics, strategies, examples and exercises, to ensure that your message is focused, powerful and unstoppable. Whether the difference you want to make is local or global, Move the Message is an essential guide for activists and concerned individuals in any cause, and is sure to become a classic in the field.

About Josephine Bellaccomo

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Bellaccomo has been a professional communications consultant for over ten years and is a long time activist. She has a masters degree from New York University and is a certified corporate communications specialist.
Published June 30, 2004 by Lantern Books. 380 pages
Genres: Business & Economics, Political & Social Sciences, Education & Reference. Non-fiction

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In this comprehensive but dry guide, Bellaccomo teaches social activists how to craft ""a powerful, positive message that targets those who have the power to make change happen as quickly as possible, and moves those who hear the message to take action and want to move the message, too."" An acti...

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