Naked Consumer by Erik Larson
How Our Private Lives Become Public Commodities

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Synopsis

Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
 

About Erik Larson

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Erik W. Larson is professor of project management in the department of management, marketing, and international business at the College of Business, Oregon State University. He teaches executive, graduate, and undergraduate courses on project management, organizational behavior, and leadership. His research and consulting activities focus on project management. He has published numerous articles on matrix management, product development, and project partnering. He has been a member of the Portland, Oregon, chapter of the Project Management Institute since 1984. In 1995 he worked as a Fullbright scholar with faculty at the Krakow Academy of Economics on modernizing Polish business education. In 2005 he was a visiting professor at Chulalongkorn University in Bangkok, Thailand. He received a B.A. in psychology from Claremont McKenna College and a Ph.D. in management from State University of New York at Buffalo. He is a certified project management professional (PMP).
 
Published February 1, 1994 by San Val. 288 pages
Genres: Business & Economics, Science & Math. Non-fiction

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An insightful historical survey of marketing techniques from "mass" marketing to "target" marketing-used to identify specific segments of the market and to manipulate their behavior--shows the evolution of consumer espionage aa a "science," complete with its own jargon (e.g., "post decision disso...

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Publishers Weekly

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Instead of concentrating on offering better goods and services, he charges, companies develop invasive marketing and motivation research to manipulate our needs, values and shopping habits.'' Using data from the Census Bureau, postal and telephone services, banks, hospitals, legal deeds, and poli...

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Publishers Weekly

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Former Wall Street Journal reporter Larson investigates consumer espionage and invasive marketing practices in this alarming and compelling expose.

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