Nature's Fortune by Mark R. Tercek
How Business and Society Thrive by Investing in Nature

82%

5 Critic Reviews

A hopeful message that a sensible marriage of business and environmental interests is in the cards, which until now has mostly been trumped by shortsightedness.
-Kirkus

Synopsis

What is nature worth? The answer to this question—which traditionally has been framed in environmental terms—is revolutionizing the way we do business.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, instead, as important to our future prosperity as technology or law or business innovation.

Who invests in nature, and why? What rates of return can it produce? When is protecting nature a good investment? With stories from the South Pacific to the California coast, from the Andes to the Gulf of Mexico and even to New York City, Nature’s Fortune shows how viewing nature as green infrastructure allows for breakthroughs not only in conservation—protecting water supplies; enhancing the health of fisheries; making cities more sustainable, livable and safe; and dealing with unavoidable climate change—but in economic progress, as well. Organizations obviously depend on the environment for key resources—water, trees, and land. But they can also reap substantial commercial benefits in the form of risk mitigation, cost reduction, new investment opportunities, and the protection of assets. Once leaders learn how to account for nature in financial terms, they can incorporate that value into the organization’s decisions and activities, just as habitually as they consider cost, revenue, and ROI. Such a rethinking of “natural capital”—nature as a quantifiable asset—can not only increase profitability, but provide crucial protection against the kinds of climate change-driven phenomena—like devastating drought and hundred-year floods—that are no longer the stuff of speculation.

A must-read for business leaders, CEOs, investors, and environmentalists alike, Nature’s Fortune offers an essential guide to the world’s economic—and environmental—well-being.
 

About Mark R. Tercek

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Mark R. Tercek is president and CEO of the Nature Conservancy. Tercek was previously a managing director and Partner at Goldman Sachs, where he led various business units and later was tapped to build and lead the firm's environmental strategy. He lives in Washington, DC.Jonathan S. Adams is a science writer and conservation biologist. The author of The Myth of Wild Africa, The Future of the Wild, and co-editor of Precious Heritage, he lives in Rockville, Maryland.All proceeds from Nature's Fortune benefit The Nature Conservancy.
 
Published April 9, 2013 by Basic Books. 274 pages
Genres: Business & Economics, Nature & Wildlife, Science & Math. Non-fiction
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Critic reviews for Nature's Fortune
All: 5 | Positive: 5 | Negative: 0

Publishers Weekly

Good
on Jan 28 2013

According to this savvy book, both environmentalists and business executives need to understand “how nature contributes to economic and ecological well-being.”

Read Full Review of Nature's Fortune: How Busines... | See more reviews from Publishers Weekly

Kirkus

Above average
on Feb 18 2013

A hopeful message that a sensible marriage of business and environmental interests is in the cards, which until now has mostly been trumped by shortsightedness.

Read Full Review of Nature's Fortune: How Busines... | See more reviews from Kirkus

Financial Times

Good
Reviewed by Pilita Clark on Apr 03 2013

...if accounting for natural capital ever does bec­ome conventional corporate wisdom, Tercek has a point; and in the meantime, his arguments are very much worth reading.

Read Full Review of Nature's Fortune: How Busines... | See more reviews from Financial Times

The Economist

Good
Reviewed by The Economist on Jul 13 2013

Mr Tercek is at the forefront of a new, businesslike sort of environmentalism, which is changing the way companies and governments view nature.

Read Full Review of Nature's Fortune: How Busines... | See more reviews from The Economist

Zimbio

Excellent
on Feb 26 2013

A must-read for business leaders, CEOs, investors, and environmentalists alike.

Read Full Review of Nature's Fortune: How Busines...

Reader Rating for Nature's Fortune
87%

An aggregated and normalized score based on 36 user ratings from iDreamBooks & iTunes


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