Never Wrestle with a Pig by Mark H. McCormack
And Ninety Other Ideas to Build Your Business and Career

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Synopsis

Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include: End your day on timePeople who say they can keep a secret usually can'tIt pays to overestimate your competitionThe best ideas cannot be stolenKnow when to say "It's none of your business"Get paid for thinking rather than doingTime in front of the customer is the best time of allBe wary of unanimous agreementNot every budget deserves your respectLearn the art of picking up the checkIn ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction—intelligence, creativity, and efficiency—that have always meant the difference between success and failure.






















 

About Mark H. McCormack

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Mark H. McCormack is the founder and CEO of International Management Group (IMG), the world's dominant sports marketing organization, whose clients include Tiger Woods, Derek Jeter, Venus and Serena Williams, and Arnold Palmer.
 
Published December 31, 2001 by Penguin Books. 304 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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