Next Now by Marian Salzman
Trends for the Future

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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

About Marian Salzman

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Marian Salzman is one of the world's leading trendspotters. She is executive vice-president of advertising giant JWT. Ira Matathia has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a strategic brand consultancy based in New York and London. Marian and Ira have co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand, and The Future of Men.
Published December 26, 2006 by Palgrave Macmillan. 320 pages
Genres: Business & Economics, Political & Social Sciences, Computers & Technology, Science & Math. Non-fiction

Unrated Critic Reviews for Next Now

Publishers Weekly

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Few books, other than almanacs, have the breadth of coverage of this attempt at trend forecasting by ad exec Salzman and marketing consultant Matathia (coauthors of Next</EM

Nov 13 2006 | Read Full Review of Next Now: Trends for the Future

BC Books

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So I tend to read a lot of online material, periodical magazines, book reviews, books, and watch a lot of television regarding emerging technologies.

Aug 09 2007 | Read Full Review of Next Now: Trends for the Future

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